景氣差 中秋餅盒走小資風 – 中時電子報
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景氣差 中秋餅盒走小資風
2015年08月28日 04:10
中國時報 馮惠宜/台中報導
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85度C推出八五Q餅搶進小資禮盒市場。(馮惠宜攝)
主打法式鳳梨酥的法布甜推出小資禮盒。(馮惠宜攝)
股市跌、台幣貶,冷冷景氣下,糕餅業走出去年餿水油陰霾,面對即將來臨年度最大旺季:中秋節,紛紛推出小資禮盒,把禮盒價格從500元到600元盪到300元到400元之間,並針對機關團體大打早鳥優惠,盼能即早搶到大宗訂單。85度C公關總監鍾靜如指出,中秋節是烘焙業重大檔期,今年特別研發推出八五Q餅,擁有5種風味組成的中式餅,酥香餅皮包著紅豆泥、麻糬、蛋黃及肉脯,每一口都可以吃到餅皮的酥香與滿滿的芝麻香,Q餅禮盒訂價265元,即日起到9月27日預購還享85折。
景氣差 中秋餅盒走小資風 - 中時電子報
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景氣差 中秋餅盒走小資風
2015年08月28日 04:10
中國時報 馮惠宜/台中報導
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85度C推出八五Q餅搶進小資禮盒市場。(馮惠宜攝)
主打法式鳳梨酥的法布甜推出小資禮盒。(馮惠宜攝)
股市跌、台幣貶,冷冷景氣下,糕餅業走出去年餿水油陰霾,面對即將來臨年度最大旺季:中秋節,紛紛推出小資禮盒,把禮盒價格從500元到600元盪到300元到400元之間,並針對機關團體大打早鳥優惠,盼能即早搶到大宗訂單。85度C公關總監鍾靜如指出,中秋節是烘焙業重大檔期,今年特別研發推出八五Q餅,擁有5種風味組成的中式餅,酥香餅皮包著紅豆泥、麻糬、蛋黃及肉脯,每一口都可以吃到餅皮的酥香與滿滿的芝麻香,Q餅禮盒訂價265元,即日起到9月27日預購還享85折。
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印月餐飲集團旗下伴手禮品牌27又1/3今年擴增生產線,除經典的冰岩果燒,今年也研發出鳳梨酥、黃金酥,中秋搶進伴手禮市場,最低價禮盒蜂蜜千層蛋糕只要220元、冰岩果燒只要300元,9月6日前預購還有8折優惠。而主打無油的法式鳳梨酥,在去年餿水油事件爆紅的法布甜,今年特別因應中秋推出240元的小資禮盒,另還有橘子蛋糕加法式鳳梨酥禮盒300元,這兩款搶市的平價禮盒,9月18日前預訂有團購早鳥價買10送1。百年老店舊振南則逆勢操作,推出手工生產的金箔月餅,特別以金箔點綴突顯貴氣,另推出中秋限訂的蛋黃酥禮盒,最平價的禮盒則是經典鳳梨酥禮盒,只要340元,9月7日前預購9折優惠。(中國時報),