小農瘋自銷池上米 – 中時電子報
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小農瘋自銷池上米
2015年08月14日 04:10
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張壯鑑以自有品牌「山田米倉」銷售自家白米,由女兒代言。(黃力勉攝)
金城武樹為池上鄉帶來絡繹不絕遊客,也帶來商機,有更多農民開始投入自產自銷行列。自創稻米品牌的農民張壯鑑表示,池上米回客率高,只要消費者購買吃過,常一試成主顧,因此對於銷量很有信心。根據池上鄉公所統計,近1年來自產自銷農戶從33戶增加為40戶,成長超過2成,農民產銷合一,為自己創造更大利潤空間,但也要對自己產品負責。
小農瘋自銷池上米 - 中時電子報
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張壯鑑以自有品牌「山田米倉」銷售自家白米,由女兒代言。(黃力勉攝)
金城武樹為池上鄉帶來絡繹不絕遊客,也帶來商機,有更多農民開始投入自產自銷行列。自創稻米品牌的農民張壯鑑表示,池上米回客率高,只要消費者購買吃過,常一試成主顧,因此對於銷量很有信心。根據池上鄉公所統計,近1年來自產自銷農戶從33戶增加為40戶,成長超過2成,農民產銷合一,為自己創造更大利潤空間,但也要對自己產品負責。
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張壯鑑擔任池上鄉振興村長,也是水稻農民,在去年投資碾米等設備,加入自產自銷行列,看準金城武樹遊客多商機,在伯朗大道入口附近出租腳踏車,還開設「山田米倉」賣自家白米,為自有品牌打知名度。張壯鑑種植水稻達16公頃,種植水稻是高雄139,他說,139外觀不漂亮,米粒也不算大,比賽往往在外觀分數不高,但口感Q彈,冷掉也很好吃,許多朋友一吃上癮,常常問他們還有沒有米可賣,為此決定開始投資設備,加入自產自銷行列。(中國時報),